About Us

Based in sunny San Diego California, FLX (eff-ell-ex) electric bikes are BOLD and sexy! Our collection of electric bikes offer more performance and style than any other eBike brand on the market.


In 2020 during a worldwide pandemic, FLX Bike shattered records on Indiegogo with a stunning $13.3M crowdfunding campaign offering its highly acclaimed Babymaker, the sexiest and sleekest eBike to hit the world market.

In 2021, our team of professionals, cyclists and engineers continues to create a new line of equally beautiful and powerful electric bikes offering a best-in-class bikes at a lower direct-to-consumer price point. This innovative business model is what allows FLX to create affordable transportation that continues to improve with each new release. Sure you want to save some money but don't be dull, ride FLX!


At the age of 19, FLX Bike and Miles Board Founder Rob Rast dropped out of college and purchased a one-way ticket to China where he lived for 9 years. As a pilot, avid biker, surfer, and skateboarder - Rob has always been addicted to performance and a good adrenaline rush.

In 2016 Rob combined his passions in biking, green tech, and fitness to start FLX Bike where he (literally) moved into a factory in China to oversee every detail of the production process and testing. Today, Rob leads a team of passionate professionals, cyclists, and engineers with a mission to get more people out of cars and onto bikes.

No compromises and breaking records - in style.

Meet the team

The FLX team comes from all walks of life - ranging from pro riders, designers, engineers, business professionals and even students. This eclectic range of experience and collaboration is what makes FLX unique. While we differ in background, we are all driven by the same goal: to create and share the coolest electric vehicles in the world.

The Flx Standard

Our Commitment to Excellence

Say goodbye to bulky batteries, unsightly wires and slow bikes. You deserve an electric bike that performs and looks its best for you. A bike so fun and sleek you’ll be proud to ride it. So ditch the car in the garage and join us for the ride of your life! Because together, we’re going to make the world a little less gray and a little more green.

Let FLX power your next adventure!